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BLACK FRIDAY & CYBER MONDAY STRATEGIES

Tips on How to Win Big on Black Friday Sales


Black Friday and Cyber Monday can create a large sales spike. They can also expose every weak point in your business. 

Read this before you spend another dollar on Q4 ads.

CPG Brand Owner with an integrated order and inventory infrastructure

The 4 Stats the Decide Your BFCM

37%

Less reach per ad dollar if you wait until November

4%

Of Black Friday discount buyers ever return

19.5%

YoY GMV* from returning shoppers — vs. 13.4% for new

6.6%

Your BFCM revenue predictor. Forecast = Active Buyers × 6.6%

*Black Friday & Cyber Monday 

*Gross Merchandise Value

One Stat is Eating Your Margins

This playbook shows you which one — and what to do about it.  

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