MMZ Law

Legal Firm Digital Marketing

MMZ Law faced the "commodity gap"—impressions were high, but there was zero structural clarity on which clicks actually led to cases. As their law firm digital marketing agency, we identified that their digital marketing was generating "noise" rather than traceable revenue, lacking the infrastructure to connect marketing spend directly to firm invoices.

228%

Increase in
Organic Traffic

100%

Clarity on Marketing Investment

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5.3k%

Increase in Lead Submissions

The Architecture

We transitioned MMZ Law beyond traditional, disconnected campaigns. We retrofitted MMZ Law with a proprietary "Truth Engine," integrating a centralized Odoo CRM to function as the single source of truth for all law firm digital marketing services.

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Our Solution

Closed-Loop CRM Integration: We replaced fragmented lead tracking with a unified system that captures every inquiry—from probate to estate planning—ensuring no data leakage.
Attribution Clarity: We moved beyond vanity-tracked metrics by configuring "Cost-Per-Invoice" tracking, connecting legal digital marketing spend directly to firm revenue.
High-Intent Fuel: Our strategy shifted from broad content to high-intent "Money Page" optimization, ensuring the firm's visibility was concentrated on their most profitable service areas.

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The Outcome

MMZ Law transitioned from "guessing" to "knowing." We replaced the emotional stress of marketing uncertainty with the operational ease of a scalable, predictable system. As a legal digital marketing firm, our work provided 100% attribution clarity, turning the firm’s digital presence into a high-performance growth engine.

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