Eat Shop Play

Public Sector Graphic Design

Public transportation at the scale of LA Metro requires absolute clarity to function. We identified that without a unified graphic design system, the agency faced "visual noise" that hindered passenger navigation and created operational friction across its massive transit network.

100%

"Plug-and-Play" Marketing Assets

5+

Major Transit Corridor Coverage

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300+

Local Businesses Integrated

The Architecture

OneVector stepped in as the lead graphic design firm to engineer a robust visual framework of the Eat Shop Play business mitigation program. Our approach centered on "Design as Infrastructure," ensuring that every element—from safety signage to environmental graphics—functioned as a synchronized unit to guide thousands of daily commuters.

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The Outcome

By acting as a specialized graphic design agency, OneVector provided LA Metro with a scalable communications asset rather than just a collection of files. The result is a revitalized visual identity that provides the traction and clarity required for a world-class transit system, turning complex navigation into a streamlined, high-performance experience.

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