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FAHM Mania

Event Infrastructure & Identity

Scaling Cultural Momentum: As the largest Filipino Festival in the San Gabriel Valley, FAHM Mania required a unified graphic design system to replace fragmented marketing efforts. Our graphic design agency was tasked with building a scalable visual infrastructure capable of converting regional awareness into record-breaking attendance and sold-out vendor spaces.

150+

Sold Out Vendor Spaces

3yr

Repeat Project

3K

Estimated Foot Traffic



The Architecture

OneVector acted as the strategic graphic design firm behind the festival’s annual theme for three years. Our objective was to create an operational framework where marketing "Fuel" (digital ads and social media) met structural precision (directional signage and floor decals).


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The Outcome

By treating the festival as a growth engine rather than a one-time project, OneVector provided the traction and clarity required to dominate the Southern California cultural landscape. This project serves as a key proof of concept for our graphic design system—demonstrating how strategic visual architecture can break attendance records and turn regional events into national destinations.

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